We want to preserve tradition together, at the same time as exploring new approaches – so that enduring values also inspire the next generation of customers.
Our History
Generations of passion
History
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1930
Founding of Gschwentner company, specialising in hair dyes. 12 years later, the now world-famous RefectoCil brow and lash colouring is launched. This is real pioneering work.
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1942
Launch of the RefectoCil (Opens in a new tab or window) brow and lash colour range. Today RefectoCil is the global market leader in the professional sector, selling millions of tubes every day in more than 80 countries all over the world.
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1945
Founding of Weinzierl company, specialising in the production of care cosmetics. This soon becomes part of the GW Cosmetics story …
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2004
Acquisition of Geschwentner company by Rainer Deisenhammer.
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2007 - 2009
Rainer Deisenhammer takes over Weinzierl company and later merges the two companies to form the present GW Cosmetics GmbH.
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2008
The BeautyLash trademark is registered, now paving the way for simple and effective brow and lash colouring even at home.
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2012
Acquisition of natural cosmetics brand „Master Lin (Opens in a new tab or window)“ based on the traditional Chinese medicine of eponymous Vietnamese monk Master Lin.
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2016
1st subsidiary founded in Germany: Germany GmbH & Co KG.
Managing Partner: Rainer Deisenhammer
Operations Manager: Wilfried Lindloff
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2018
1st Brow&Lash Bar by RefectoCil opens in Plankengasse, Vienna.
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2020
GW Cosmetics celebrates its 90th anniversary with a spectacular party for guests and employees on 16.09.2021 at Palais Liechtenstein.
