Welcome to the world of GW Cosmetics!

We create beauty. With innovation and the highest standards.
In the location of Austria – for the whole world.

About us

Our Mission: It's all about passion!

For over 90 years, the success of GW Cosmetics has grown out of our passion for beauty and cosmetics as well as our claim to deliver top quality.
As an owner-managed company with our own research and with over 100 employees, we develop and produce our products exclusively in Lower Austria on our site in Leopoldsdorf near Vienna.

  • Passion for Beauty

    We love, make a difference to, and create beauty. In this, we are imaginative and always open to new things.

    Our thirst for knowledge and research drives us to make our products even more beautiful, in the sense of being better, simpler, more innovative and more sustainable.

    Our passion in practice: to remain curious!

  • Passion for Excellence

    We want to be really good. We aspire to realising unique product experiences at the highest level.

    Innovations are therefore relevant for us only once they actually have a successful application, offer real customer benefit and penetrate the market.

    We are constantly trying new things. If mistakes happen, we learn from them and find a solution together. This means we get better and better together.

  • Passion for People

    As we concentrate intensively on cosmetics and care, we get very close to people – an experience that also characterises our relationships.

    We are therefore skilled team players and we face all partners as equals: customers and employees alike.

    Their requests, needs, interests and expectations form the focus of our actions.

    We are convinced that respect, appreciation and empathy collectively represent the basis of our success.

Our Brands

Brow and lash styling as well as care and natural cosmetics

As an Austrian company operating globally and as a producer of high-quality, innovative cosmetic products, we want to make the lives of our customers simpler and more beautiful – from brow and lash colouring for use by beauty professionals or at home to the certified natural cosmetics range.

Private Label

From your idea to your finished product

For us, bespoke solutions mean solutions with which we pay close attention to every detail and every process stage: from the latest formula and product development through procurement of raw materials and packaging, production, filling and packing to trend advice, formula revision and quality control.